The Ellen Havre Weis Archive of Modern Mythology

Ellen H. Weis (1957-2021) was a writer and historian who cofounded the Museum of Modern Mythology in San Francisco. The purpose of the museum was to study and present mythic archetypes as they appear in modern form. The Ellen Weis Archive continues her work, raising awareness of the presence of archetypes and mythology in modern society.

Obituaries and articles: New York Times Philadelphia Enquirer San Francisco Chronicle The Guardian Berkeleyside Daily Californian AP

California Newswire Sept 28, 2021: Valley Relics Museum acquires collection of 3000 advertising characters once housed in the Museum of Modern Mythology

Video excerpt: Ellen Weis on Ad Characters and Mythology (1992 lecture)