Ellen H. Weis (1957-2021) cofounded the Museum of Modern Mythology in 1982 in San Francisco. The purpose of the museum was to study and present mythic archetypes as they appear in modern form. The Ellen Weis Archive continues her work, investigating and preserving artifacts, and raising awareness of the role of archetypes in society.

Obituaries and articles: New York Times  Philadelphia Enquirer  San Francisco Chronicle  The Guardian  Berkeleyside  Daily Californian  AP  Newsbreak

Valley Relics Museum acquires collection of 3000 advertising characters once housed in the Museum of Modern Mythology

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